ProyeActividad© en tornos de control de accesos

Os mostramos un nuevo ejercicio de ProyeActividad© "idear y conceptualizar nuevos productos o servicios que puedan generar nuevas oportunidades de negocio para nuestros clientes o que nos permitan irrumpir en un sector, de manera proactiva, donde no tenemos presencia"

Esta vez se trata de la conceptualización de torniquetes o tornos de control de accesos, una de las fórmulas más efectivas para realizar controles de paso de personas. El control de paso se ha convertido en una necesidad para muchos recintos y a nuestro entender ha de estar en consonancia con el entorno.

El ejercicio que aquí os presentamos muestra un concepto diferenciador en el que; además de poder cumplir con la finalidad de esta tipología de productos, maximizar la eficacia y capacidad de flujo minimizando cualquier posible riesgo, su diseño posibilita una integración armoniosa en los entornos de uso (museos, oficinas, centros deportivos, estaciones de tren y metro, etc.)

Tripod Turnstile Concept Tandem from Julio Manuel Castrillo Ramos

Design Concept of Electric Motorcycle, TANDEM

 La proyeactividad® de un apasionado del diseño, Josep Casadellà

Become innovative with TANDEM Joint Innovation, part III

This week, the topic is customer needs, which is a very tricky and broad topic. A definition would be something like: “the solution to a problem/task/job-to-be-done that the customer may or may not know that he/she has”.

Experts on the matter will tell you to listen to your customers or to anticipate your customers, at Tandem we prefer to say that we want to dialogue with our customers. Being a professional services provider, we obviously have two sets of customers, the one who hires us (clients) and their customers (end-users) for whom we really work. We’re often hired to improve an already existing product or service for a client, sometimes the client base their need for improvement on the end-users wishes and sometimes they base their need on experience and forecast models. Most of the time, our clients tend to overlook one of our four pillars of innovation: goals, strategy, needs and user experience. This is why we like to dialogue with clients and end-users at the same time, in order to align expectations, goals and strategy. We do this by conducting ethnographic studies, by creating focus groups or doing any other type of research that we see fit and based on this research, we create scenarios which we in turn validate through neuro-marketing and finally we decide the best course of action together with our client, always taking into consideration the strategy of our client. This way, we make sure that we match the expectations of the end-users with the capabilities of the clients in order to come up with a solution in the form of a product, a service or an entirely new concept. This usually leaves us with the task of creating the user-experience of the product/service/concept, but I’ll tell you more about that next week, so make sure to check the blog or contact Tandem Joint Innovation if you think we should collaborate.

Become innovative with TANDEM Joint Innovation, part II

Last week we talked about the goals of innovation and the different types of projects that we carry out at TANDEM and that you can also carry out in your own company. This week the turn has come to company strategy, another highly important pillar to keep in mind in order to become innovative.

 

There are many blogs out there claiming that innovation is a must, that innovation is paramount to growth and that innovation is ever so easy… 

Some of them even offer quite good suggestions to get started. Very few however, will remind you that before innovation comes company strategy, so, start off by taking a good hard look at your company, what is your overall goal, what is it that you would like to achieve and for whom or with whom would you like to achieve it? Secondly, consider whether you have an innovative DNA in your company, if you do well great, if you don’t well then you might want to consider whether to outsource or foment innovative thinking within your company – both are equally plausible, the important part is that you consider this step well and make sure that you communicate your strategy within the company.

After considering this first step, and having made a decision, keep revising it from time to time, has anything changed (market, users, employees etc.) or do we need a change from within?

Then comes the tricky part, there are three types of innovation:

• Radical – Something new to the market, think of the TV
• Disruptive – An improvement to an already existing product, creating a great impact, think of adding colour to the TV
• Incremental – a minor improvement to an already existing product providing an added value for either user and/or manufacturer, think of larger screens or higher resolution

As you already know by now, you have to align these types to your company strategy. 

Radical innovation offers you high benefit and differentiation potential but comes with an incremented cost, so does your company have what it takes to invest time and money to achieve this? 

Disruptive innovation can work wonders as it did for Dell in the beginning, changing the way we wanted to buy our laptops, but the trap here is that you have to keep innovating or suffer the consequences of being outdated as it happened to Dell.

At Tandem, we believe in Incremental innovation, as we think that innovation is a life-long methodic process that should be repeated over and over again, always building on top of the knowledge previously created. We believe that from continuously thinking about incremental innovation, creating benefit for your clients either through reduced cost or improved features, you will eventually have the tools to come up with disruptive or even radical innovation.

Want to become innovative with TANDEM Joint Innovation?

Tandem Joint Innovation is an innovative concepts, design and product development company based in Barcelona but with an international profile and reach.

In order to celebrate our new communication model, we would like to invite all of you to learn how to become innovative in a series of short stories – an innovation 101 course if you will.

The stories will be built on our own experiences, but they are by no means exclusive, so please feel free to add your own experiences about the topics or feel free to get in contact with TANDEM Joint Innovation for more information and/or advice.

We start the series off with an introduction to the ABC of innovation:

Before you start being innovative, there are certain pillars you must take into consideration: innovation goals, company strategy, customer needs and user experience and please remember that you must take them all into consideration as if they were one unit or concept.

At TANDEM, we identify two types of projects, open end innovation and product development. In the first type, we strive to come up with ideas and concepts for new business opportunities for our clients, either as a product, a service or a new sales channel. We always make sure to align the scope with the current strategy of the company in order to reach ideas and concepts that are useful and profitable to our clients. We use creative sessions with a touch of abstract thinking – anything goes! After this first type has concluded with one or more ideas, it’s time to bring our ideas and concepts to life – all that we ideate and conceptualize at TANDEM must be producible. In the second type of projects, we start off with a briefing or a description of the concept that we’ve ideated or received from the client and then we use workshops to see how the product is perceived in the end-user segment(s) of choice.

Obviously there’s much more than this to an innovative process, but we will try to elaborate further in the stories to come. However, if you’re interested in knowing beforehand, why don’t you contact us if you need some inspiration?

Mastering a secret?

Mastering a technology isn’t only about knowing all the secrets but rather using the technology to develop practical solutions that improve our society.

The result of DSTA and TANDEM adding knowledge has been: developing lighting solutions that are more efficient, less consuming, that offer greater interaction with the environment, remote management and with a wide range that adapts to the necessities of both citizens and city.

Do you recognise this?

Starting with winning the competition to re-design the new traffic light of Barcelona, Tandem Joint Innovation has ideated, conceptualized and developed several projects in this sector. 

The modular design allows for easy access for maintenance, makes it very easy to adapt to the traffic necessities of each area where installed and it has a very low environmental impact as it is made from recyclable materials and low energy consumption LED lights

Tandem Projeactivity©, attitude that defines us. Tandem Proyeactividad©, actitud que nos define. Tandem Projektaktivität ©, Haltung, die uns definiert.

Tandem Projeactivity©, attitude that defines us. Mini-bar concepts from Julio Castrillo Ramos