Design Concept of Electric Motorcycle, TANDEM

 La proyeactividad® de un apasionado del diseño, Josep Casadellà

Become innovative with TANDEM Joint Innovation, part III

This week, the topic is customer needs, which is a very tricky and broad topic. A definition would be something like: “the solution to a problem/task/job-to-be-done that the customer may or may not know that he/she has”.

Experts on the matter will tell you to listen to your customers or to anticipate your customers, at Tandem we prefer to say that we want to dialogue with our customers. Being a professional services provider, we obviously have two sets of customers, the one who hires us (clients) and their customers (end-users) for whom we really work. We’re often hired to improve an already existing product or service for a client, sometimes the client base their need for improvement on the end-users wishes and sometimes they base their need on experience and forecast models. Most of the time, our clients tend to overlook one of our four pillars of innovation: goals, strategy, needs and user experience. This is why we like to dialogue with clients and end-users at the same time, in order to align expectations, goals and strategy. We do this by conducting ethnographic studies, by creating focus groups or doing any other type of research that we see fit and based on this research, we create scenarios which we in turn validate through neuro-marketing and finally we decide the best course of action together with our client, always taking into consideration the strategy of our client. This way, we make sure that we match the expectations of the end-users with the capabilities of the clients in order to come up with a solution in the form of a product, a service or an entirely new concept. This usually leaves us with the task of creating the user-experience of the product/service/concept, but I’ll tell you more about that next week, so make sure to check the blog or contact Tandem Joint Innovation if you think we should collaborate.

Become innovative with TANDEM Joint Innovation, part II

Last week we talked about the goals of innovation and the different types of projects that we carry out at TANDEM and that you can also carry out in your own company. This week the turn has come to company strategy, another highly important pillar to keep in mind in order to become innovative.

 

There are many blogs out there claiming that innovation is a must, that innovation is paramount to growth and that innovation is ever so easy… 

Some of them even offer quite good suggestions to get started. Very few however, will remind you that before innovation comes company strategy, so, start off by taking a good hard look at your company, what is your overall goal, what is it that you would like to achieve and for whom or with whom would you like to achieve it? Secondly, consider whether you have an innovative DNA in your company, if you do well great, if you don’t well then you might want to consider whether to outsource or foment innovative thinking within your company – both are equally plausible, the important part is that you consider this step well and make sure that you communicate your strategy within the company.

After considering this first step, and having made a decision, keep revising it from time to time, has anything changed (market, users, employees etc.) or do we need a change from within?

Then comes the tricky part, there are three types of innovation:

• Radical – Something new to the market, think of the TV
• Disruptive – An improvement to an already existing product, creating a great impact, think of adding colour to the TV
• Incremental – a minor improvement to an already existing product providing an added value for either user and/or manufacturer, think of larger screens or higher resolution

As you already know by now, you have to align these types to your company strategy. 

Radical innovation offers you high benefit and differentiation potential but comes with an incremented cost, so does your company have what it takes to invest time and money to achieve this? 

Disruptive innovation can work wonders as it did for Dell in the beginning, changing the way we wanted to buy our laptops, but the trap here is that you have to keep innovating or suffer the consequences of being outdated as it happened to Dell.

At Tandem, we believe in Incremental innovation, as we think that innovation is a life-long methodic process that should be repeated over and over again, always building on top of the knowledge previously created. We believe that from continuously thinking about incremental innovation, creating benefit for your clients either through reduced cost or improved features, you will eventually have the tools to come up with disruptive or even radical innovation.

Do you recognise this?

Starting with winning the competition to re-design the new traffic light of Barcelona, Tandem Joint Innovation has ideated, conceptualized and developed several projects in this sector. 

The modular design allows for easy access for maintenance, makes it very easy to adapt to the traffic necessities of each area where installed and it has a very low environmental impact as it is made from recyclable materials and low energy consumption LED lights

Exposición online del MID 2013

Si te perdiste la exposición "De la idea al negocio" en el centro Arts Santa Mònica ahora tienes la ocasión de visitarla en su formato online. La muestra está formada por los 31 proyectos finalistas del MID 2013, tanto de la convocatoria 'Ideas creativas que buscan empresa' como de la de 'Empresas creativas que buscan inversor'. Además, puedes ver los vídeos de cada proyecto en el canal de Youtube del BCD. ¡No dejes de ver esta muestra del talento emprendedor y creativo de los participantes del MID! Entre las ideas podrás encontrar la de Tandem, HYDROS.

Pincha en la imagen para acceder a la exposición online

El MID también ha estrenado cuenta en Twitter. El BCD continúa ampliando su presencia en el entorno 2.0 con el canal de Twitter del MID Mercado de Ideas Diseño (@MIDbarcelona), una plataforma que fomenta la emprendeduría y las industrias creativas, y punto de encuentro de empresas, inversores y creativos. El objetivo es potenciar la interacción con la comunidad del diseño y el sector empresarial, así como debatir y compartir conocimiento, contenidos o recomendaciones.

Pincha en la imagen para acceder a @MIDbarcelona

Fuente de la información http://www.bcd.es/es/page.asp?id=135 

ROS1 & TANDEM – The convertible cot // ROS1 & TANDEM – Das konvertierbare Kinderbett

THE CHALLENGE:

Develop a product with the capacity to adapt to the evolutionary necessities of our children while taking into consideration the different dimensional space of our homes.

FINAL RESULT:

One of the most innovative products of its category, the new convertible cot transformer allows for 6 different settings with the same pieces adapting to the child growing up. In one unique acquisition, the first 18 years of your child’s living space is taken care of as you change the pieces of furniture to fit the growth stages: infant, child, teenager and young adult.

DIE FORDERUNG:

Entwickeln Sie ein Produkt mit der Fähigkeit, auf die evolutionäre Notwendigkeiten unserer Kinder anpassen und unter Berücksichtigung der unterschedlichen dimensionalen Raum unserer Haüser.

ENDERGEBNIS:  

Eines der innovativsten Produkte seiner Kategorie, das konvertierbare Kinderbett transformer, können für 6 verschiedene Einstellungen mit dem gleichen Stück dem Aufwachsen des Kinds anpasst sein. Mit nur eine Anschaffung ist die ersten 18 Jahre der Lebensraum der Kindes gesorgt weil Sie einfach die Möbelstücke ändern, um die Wachstumsstadien (Säuglings-, Kinder, Jugendliche, junge Erwachsene) zu passen 

LOGOS by FORMA5 + TANDEM

Ein laterale Wachstum Systemprogramm, mit einfachen und klaren Linien, mit trapezförmigen Sockel die Qualität und Eleganz für die operative Beiträge anbieten. So ist es möglich, öffne, teilte und verbundene Räume, zu erstellen die an wechselnde Umgebungen anpassen müssen. 

LOGOS ist in ihrem Wachstum, das durch Hinzufügen von Modulen an die Basisstruktur erreicht ist, sehr vielseitig.

Grundarchitektur basierend auf der Verwendung von gemeinsamen Sockel, reduziert das Gewicht und macht die visuelle Wirkung wodurch ein leichtes Design erreicht ist.

A lateral growth system programme, with simple and refined lines, with trapezoidal pedestals, providing excellence and elegance for operational posts.

This is how it is possible to create open, shared and communicated spaces that adjust to changing and varied environments. 

LOGOS is very versatile in their growth which is achieved by adding modules to the initial structure.

Basic architecture, based on the use of shared pedestals, reduces the weight and softens the visual impact, creating a light design.

HYDROS, our first own product, in el Periódico. HYDROS, nuestro primer producto propio, en el Periódico. HYDROS, unser erstes eigenes Produkt, in el Periódico.